For decades, Alfani has been a cornerstone of women’s wardrobes, offering elegant, versatile pieces that carried shoppers from the office to dinner with ease. But in a move that’s sent ripples through the retail world, Macy’s has officially retired the Alfani women's clothing line as part of its broader overhaul of in-house brands.
Why Alfani Women Is Being Phased Out
The decision comes as Macy’s aims to modernize its private label portfolio to reflect evolving consumer tastes. While Alfani had long been praised for its reliable fit and classic silhouettes, its aesthetic was beginning to feel dated to a younger demographic the retailer is eager to court. According to Macy’s, the discontinuation is part of a strategic shift toward brands that feel more contemporary, inclusive, and fashion-forward.
“We’re building brands that reflect how women dress today—less boardroom, more real life,” said a Macy’s executive in an internal memo.
Introducing On 34th: The Replacement Brand
In place of Alfani (and other retiring lines like Charter Club and Karen Scott), Macy’s is rolling out On 34th, a new private label designed to speak to modern women. With over 750 styles launching in its debut, the brand promises stylish mix-and-match options in a wide range of sizes—from petite to plus. But will it truly fill the shoes Alfani leaves behind? That remains to be seen.
Customer Reactions: A Mixed Bag
On forums and social media, longtime Alfani shoppers have expressed frustration and disappointment. For many, Alfani wasn’t just another brand—it was their go-to for affordable sophistication and consistent sizing. Reactions to On 34th have been lukewarm, with some praising its freshness and others lamenting the loss of Alfani’s polished, understated elegance.
The Men’s Line Lives On
It’s worth noting that this change only affects the women’s line. Alfani Men remains active and continues to be a staple for business and casual wear. But for women who’ve relied on Alfani as a fashion mainstay, this marks the end of an era.
What’s Next?
If you’re a devoted Alfani fan in search of similar styles, now may be the time to scoop up final clearance items online or in-store—while supplies last. And for those exploring what’s next, On 34th could offer something fresh, if not yet familiar.
For fashion lovers who value both affordability and style, the wardrobe shuffle continues—but one thing’s for sure: Alfani will be missed.
Shop Alfani Favorites at Online Warehouse Sale
Although Macy's has discontinued the Alfani women's line, you can still find a curated selection of Alfani apparel at discounted prices at Online Warehouse Sale. Rediscover the elegant essentials and polished styles that made Alfani a trusted favorite in women’s fashion.
Alfani Collection
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